ÉTERNE is leaving ~$60K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for ÉTERNE
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: ETERNE10 takes $10 off today
Preview Text: Your $10 off is ready. Here's what to spend it on
HERO MODULE
Hero Approach: Direct
H1: $10 Off, Today
Subhead: Your welcome gift is inside
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code ETERNE10 at checkout and it takes $10 off your first order. It's good for 14 days from today.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
The Bestseller The piece customers come back for
The New Arrival Freshest addition to the collection
The Everyday Essential Built for constant rotation
The Statement Piece When you want to be noticed
The Gift Pick What people buy for people they love
The Starter Set The easiest way to try everything
2
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I didn't start ÉTERNE because I saw a gap in the market.
I started it because I was tired of buying things that didn't last. Things that looked right in the store and fell apart six months later. Things made fast, priced to move, and designed to be replaced.
I wanted something different. Something you'd actually keep.
So I spent years figuring out what that looked like. The right materials, the right construction, the right people to work with. It wasn't quick. But that's kind of the point.
ÉTERNE means eternal. It's not just a name. It's the standard we hold every product to before it leaves our hands.
If you're the kind of person who'd rather buy one great thing than five okay ones, you're in the right place.
If you haven't placed your first order yet, code ETERNE10 takes $10 off and is good for the next 14 days. Reply to this email anytime if you have questions. I read every one.
– Adam
Co-Founder, ÉTERNE
3
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INBOX MODULE
Subject Line: Most brands make promises instead
Preview Text: Six things we do differently. And why they matter
HERO MODULE
Hero Approach: Curiosity
H1: Built Different
Subhead: Here's what that actually means
Cta Button: See the Collection
MODULE 2: TRANSITION COPY
Most brands make promises. Here's what we do instead.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons ÉTERNE Customers Don't Go Back to Anything Else
Infographic: Checklist
- Materials chosen for longevity, not margin. Every component is selected to outlast the trend
- No seasonal pressure. We release when something is ready, not when the calendar demands it
- Each piece is designed to pair with what you already own, not replace your entire wardrobe
- Quality control happens in-house. We reject what doesn't meet the standard before it reaches you
- No inflated retail markups. You pay for the product, not the brand's advertising budget
- If something isn't right, we make it right. No runaround, no fine print
Products Shown
- The Everyday Essential. The one you'll reach for more than you expect
- The Bestseller. The piece that started it all
- The Statement Piece. Proof that lasting and striking aren't mutually exclusive
4
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INBOX MODULE
Subject Line: You browsed, code still works
Preview Text: ETERNE10 is still active. 9 days left
HERO MODULE
Hero Approach: Direct
H1: Still Yours
Subhead: 9 days left on ETERNE10
Cta Button: Claim It Now
MODULE 2: TRANSITION COPY
Your $10 off hasn't expired yet, but it will. Use code ETERNE10 before it does.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
The Bestseller The one customers reorder without hesitation
The New Arrival What people are opening their first order with
The Everyday Essential Worn constantly, never looks worn out
The Gift Pick The safe choice that never actually feels safe
The Statement Piece The thing people ask you about
5
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INBOX MODULE
Subject Line: Low price, high replacement cost
Preview Text: A side-by-side that's hard to argue with
HERO MODULE
Hero Approach: Question
H1: Why Does It Matter?
Subhead: Because what you buy stays with you
Cta Button: Shop ÉTERNE
MODULE 2: TRANSITION COPY
Before you compare prices, compare what you're actually getting.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: ÉTERNE vs. The Typical Alternative
Infographic: Table
| What Matters | ÉTERNE | Typical Brand |
|---|---|---|
| Material quality | Sourced for longevity | Value-optimized |
| Construction standard | In-house QC on every unit | Factory default |
| Design philosophy | Built to last beyond the season | Built for the current trend |
| Replacement cycle | Years | Months |
| Customer support | Direct, no-runaround | Ticket queue |
| Price transparency | You pay for the product | You pay for the ad budget too |
| Resale or re-wear value | Holds up over time | Degrades fast |
Products Shown
- The Everyday Essential. The one that gets better with time, not worse
- The Bestseller. What people switch to and never look back from
6
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INBOX MODULE
Subject Line: They ordered, then said this
Preview Text: Real words from real people. Unedited
HERO MODULE
Hero Approach: Direct
H1: They Said It Better
Subhead: Real reviews, no spin
Cta Button: See What They Bought
MODULE 2: TRANSITION COPY
We could keep telling you why ÉTERNE is worth it. Or we could let the people who've already ordered do the talking.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Actually Said
Infographic: Numbered List
- "I was skeptical about the price point at first. After six months of daily wear, I get it. Nothing has faded, stretched, or come apart. Worth every dollar.". Meredith K.
- "Ordered on a Tuesday, had it by Thursday. Packaging alone made it feel like a gift to myself. The quality delivered on the promise.". James O.
- "I've bought from three similar brands in the last two years. ÉTERNE is the only one I've reordered from. The difference is obvious the second you hold it.". Claire B.
- "Was nervous it wouldn't look as good in person as in the photos. It's actually better. My partner asked where I got it within five minutes of putting it on.". Daniel R.
- "Customer service responded to my question in under two hours and actually solved the problem. That doesn't happen anymore.". Priya M.
Products Shown
- The Bestseller. The most-reviewed item in the collection
- The Everyday Essential. What most first-time customers start with
- The Gift Pick. Highly rated, fast-shipping, always a hit
7
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INBOX MODULE
Subject Line: ETERNE10 dies in 48 hours
Preview Text: After this, the $10 off is gone for good
HERO MODULE
Hero Approach: Direct
H1: Last 48 Hours
Subhead: Code expires, offer doesn't come back
Cta Button: Use ETERNE10 Now
MODULE 2: TRANSITION COPY
Code ETERNE10 takes $10 off your order and it stops working in 48 hours. This is the last reminder.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before the Code Expires
The Bestseller Most-ordered, fastest to sell out
The Everyday Essential The one customers wish they'd bought sooner
The Statement Piece Make the most of your $10 off
The New Arrival Just added, already moving fast
The Gift Pick Deadline coming, this ships quickly
8
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I noticed you haven't placed an order yet and wanted to check in.
No pitch here. I just genuinely want to know if something got in the way. Wrong sizing info, a question about a product, something we could have explained better. If any of that is true, hit reply and I'll get back to you personally.
If ÉTERNE just isn't the right fit, that's completely fine. I'd rather you tell me than wonder.
But if you were on the fence and life got busy, your code ETERNE10 is still active for a few more hours. After today it expires and I can't extend it.
One order, $10 off, ships fast. If there's something specific you were looking at, reply and I'll point you to the right place.
– Adam
Co-Founder, ÉTERNE
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.